Friday, 25 May 2012

The Art of Personal Branding and How it Can Help Your Career

Personal branding refers to the way you position yourself as an attractive resource and market your skills to the world. As far as IT consultants are concerned, effective personal branding can help them gain a competitive edge and impress recruiters. It is no longer the sole domain of public personalities and celebrities. In today’s competitive business landscape, technology professionals should consider personal branding as an important ‘skill’ to further their careers.

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