Top 3 Ways to Grow Your Presence (& Folk who are Doing it)
Your presence is your footprint in your industry. When others peruse the forest of your niche, do they see many little footprints in the dirt? Or is there one big pattern of footprints they see? You want to be that big animal romping around in your forest. If you want to be a consultant or contractor, you want to be the biggest name in your niche. That way, whenever anyone needs anything accomplished, they come directly to you.
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